About Our beauty store

This black based cosmetic website aims to amplify and support black-owned beauty brands, as well as cater to the special needs of black consumers. We aim to address the lack of representation and access that black beauty consumers have faced, with products often segregated or unavailable at mass retailers. They strive to educate consumers that black-owned brands are not just for black people, breaking down barriers and driving sustained support. Overall, the goal is to create a more equitable and inclusive beauty market by amplifying black voices, providing access to tailored products, and supporting black entrepreneurship in the industry